My Fantasy Premier League season? Let’s just say it ended with more red flags than a VAR review. So while my digital squad limps off into the summer sunset, I’m turning my attention to something far more inspiring: UEFA Women’s Euro 25.
Yes, women’s football. This summer, I’ll be watching, (hopefully on an occasional beach) not just because it’s football, but because it’s a reminder of how far the women’s game has come, and how much further it’s pushing the sport forward with this summer’s Euro 25.
A Game That Was Once Bigger Than the Men’s
It’s wild to think that in the 1920s, women’s football regularly drew crowds of over 50,000. Teams like Dick, Kerr Ladies were national icons, until the FA banned women from playing on affiliated pitches in 1921. It took 50 years to lift that ban. But now? The women’s game is reclaiming its place in history.
Beating the Men at Their Own Game
Let’s talk receipts:
- England’s Lionesses won the Euros in 2022, something the men haven’t managed since 1966 (as a Scot, I almost typed those numbers angrily)
- Record-breaking attendances: Wembley sold out for the women’s final.
- Ballon d’Or winner Aitana Bonmatí is redefining midfield mastery.
- And while the men’s game wrestles with commercial excess, the women’s game is still rooted in community, authenticity, and progress.
Inclusivity on and off the Pitch at Euro 25
UEFA Women’s Euro 25 isn’t just about football, it’s about redefining what a major sporting event can be. From the moment you buy a ticket, you’re part of something bigger.
Free public transport across Switzerland on matchdays means fans can travel from any corner of the country to the stadium and back, without spending a penny. It’s a bold move toward smart mobility and climate-conscious planning, and it makes the tournament more accessible to fans from all walks of life.
And behind the scenes, UEFA has rolled out a comprehensive Environmental, Social, and Governance (ESG) strategy that’s as ambitious as any team on the pitch. Built around three pillars, environmental sustainability, social justice, and good governance, the strategy includes 91 targeted actions, from circular economy initiatives to human rights protections.
There’s even a Human Rights Advisory Board guiding the tournament’s approach to diversity, inclusion, and fan safety. And with campaigns to prevent discrimination, support vulnerable fans, and promote gender equity, this isn’t just a football tournament, it’s a movement for change.
Top 5 adidas Euro 2025 Away Kits and Players to Watch
adidas are kitting out some of the tournament’s most exciting teams. They’re not just stylish, they’re inclusive. Available in men’s, women’s, and youth sizes, they reflect a game that welcomes everyone, regardless of gender or age. It’s a small detail with a big message: this game is for everyone.
Here are my top 5 picks from the new adidas Women’s Euro 25 away collection along with a player to watch:
Wales
Top: Mist Jade green body, it features intricate swirling patterns inspired by the Welsh lovespoon, a centuries-old symbol of love and unity. These subtle graphics intertwine tradition with footballing pride, wrapping the shirt in cultural resonance.
Top Player to Watch: Jess Fishlock – The heartbeat of the team and Wales’ most-capped player. Her leadership, vision, and long-range strikes will be crucial in their historic first Euros appearance.
Germany
Top: A deep burgundy canvas splashed with graffiti-inspired reds and pinks, echoing the murals of Berlin and Hamburg. The yellow “Deutschland” print on the collar adds a bold finish.
Top Player to Watch: Giulia Gwinn – Germany’s captain and a dynamic force down the right flank. Whether she’s overlapping as a full-back or cutting inside as a winger, Gwinn brings pace, precision, and serious flair. After bouncing back from injury, she’s leading a new-look Germany squad with grit and grace
Italy
Top: Renaissance realism in mint green, with vine branches that feel like wearable art.
Player to watch: Arianna Caruso – Fresh from a standout season, Caruso blends midfield elegance with fierce pressing. She’ll be pulling strings and scoring screamers.
Extra Time Item: With me about to head to Italy for my summer holiday, this one has a special appeal, but living in Scotland and knowing how much my girlfriend likes snuggling, this women hoodie could be in my basket soon
Spain
Top: Cubist in nature, this geometric marvel of soft pinks and greys echoes Spain’s flair, complexity, and unapologetic boldness
Player to watch: Aitana Bonmatí – Ballon d’Or. World Cup winner. Midfield architect. Bonmatí is football poetry.
Sweden
Top: Blue abstract expressionism fading from dark to light. A nod to boundary-pushing artists, and defenders.
Player to watch: Stina Blackstenius Pacey, powerful, and prolific. She doesn’t just finish chances, she creates panic
Each one is built with AEROREADY or HEAT.RDY tech, so whether you’re watching from the sofa or walking your own Euros-inspired miles, you’ll stay cool under pressure. And, on the adidas website, you’ll find all the latest releases for season 25-26
From bold designs to even bolder players, Euro 25 is more than a tournament, it’s a celebration of how far women’s football has come, and how much further it can go. With record crowds, inclusive kits, and a progressive tournament strategy, this isn’t just about 90 minutes on the pitch. It’s about visibility, equality, and rewriting the game for good.
